{"id":851,"date":"2025-12-18T06:46:32","date_gmt":"2025-12-17T22:46:32","guid":{"rendered":"https:\/\/obagg.com\/index.php\/2025\/12\/18\/a-facebook-test-makes-link-sharing-a-paid-feature-for-creators\/"},"modified":"2025-12-18T06:46:32","modified_gmt":"2025-12-17T22:46:32","slug":"a-facebook-test-makes-link-sharing-a-paid-feature-for-creators","status":"publish","type":"post","link":"https:\/\/obagg.com\/index.php\/2025\/12\/18\/a-facebook-test-makes-link-sharing-a-paid-feature-for-creators\/","title":{"rendered":"A Facebook test makes link-sharing a paid feature for creators"},"content":{"rendered":"<p>Creators and publishers have long worried about Meta&#8217;s ability to throttle links to outside content. Now, the company is testing out a new scheme that effectively puts link-sharing behind a paywall for creators on Facebook.<\/p>\n<p>Under the test, a Meta Verified subscription will determine how many links a creator can share another profile per month. According to a screenshot <a target=\"_blank\" class=\"link\" href=\"https:\/\/www.threads.com\/@mattnavarra\/post\/DSXCACNirEt?xmt=AQF0RFIeIUKauwYgaXm8z0zs0jD3qmZqDZnvscsBxLvu0g\" data-i13n=\"cpos:1;pos:1\">shared by<\/a> social meda consultant Matt Navarra, creators in the test recently received a notification from Meta informing them that &#8220;certain Facebook profiles without Meta Verified, including yours, will be limited to sharing links in 2 organic posts per month.&#8221;\u00a0\u00a0<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/587306041_17932047504117490_7939502344875913795_n_%281%29.jpg\" data-crop-orig-src=\"https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/587306041_17932047504117490_7939502344875913795_n_%281%29.jpg\" alt=\"Meta is making link sharing pay to play with a new test.\" data-uuid=\"360a7da6-7fb6-4f06-a787-bb206515c17e\" \/><figcaption>Meta is making link sharing pay to play with a new test.<\/figcaption><div class=\"photo-credit\"><\/div>\n<\/figure>\n<p>A spokesperson for Meta confirmed the test to Engadget. The test is currently affecting an unspecified number of creators and pages using &#8220;professional mode&#8221; on Facebook. Publishers aren&#8217;t affected for now. &#8220;This is a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value for Meta Verified subscribers,&#8221; the spokesperson said.<\/p>\n<p>While Meta seems to be trying to downplay the significance of the test, it&#8217;s a notable shift for the company. Many creators and businesses rely on Facebook and reducing their ability to send traffic to outside websites could be a significant hit. Many creators are already frustrated that the company puts its better customer service features behind the Meta Verified subscription, which <a target=\"_blank\" class=\"no-affiliate-link link\" href=\"https:\/\/www.facebook.com\/business\/m\/meta-verified-creators\" data-i13n=\"elm:context_link;elmt:doNotAffiliate;cpos:2;pos:1\">starts at<\/a> $14.99\/month. Making link-sharing a premium feature as well would be even more unpopular. <\/p>\n<p><strong><em>Have a tip for Karissa? You can reach her by <\/em><\/strong><a target=\"_blank\" class=\"linkDecorator_linkStyle__yM-Nh link\" href=\"mailto:karissa.bell@engadget.com\" data-i13n=\"cpos:3;pos:1\"><strong><em>email<\/em><\/strong><\/a><strong><em>, on <\/em><\/strong><a target=\"_blank\" class=\"linkDecorator_linkStyle__yM-Nh link\" href=\"https:\/\/x.com\/karissabe\" data-i13n=\"cpos:4;pos:1\"><strong><em>X<\/em><\/strong><\/a><strong><em>, <\/em><\/strong><a target=\"_blank\" class=\"linkDecorator_linkStyle__yM-Nh link\" href=\"https:\/\/bsky.app\/profile\/karissabe.bsky.social\" data-i13n=\"cpos:5;pos:1\"><strong><em>Bluesky<\/em><\/strong><\/a><strong><em>, <\/em><\/strong><a target=\"_blank\" class=\"linkDecorator_linkStyle__yM-Nh link\" href=\"https:\/\/www.threads.com\/@karissabe\" data-i13n=\"cpos:6;pos:1\"><strong><em>Threads<\/em><\/strong><\/a><strong><em>, or send a message to @karissabe.51 to chat confidentially on Signal.<\/em><\/strong><\/p>\n\n<p>This article originally appeared on Engadget at https:\/\/www.engadget.com\/social-media\/a-facebook-test-makes-link-sharing-a-paid-feature-for-creators-224632957.html?src=rss<\/p><p>Please credit: <a href=\"https:\/\/obagg.com\">OBA Blog<\/a> &raquo; <a href=\"https:\/\/obagg.com\/index.php\/2025\/12\/18\/a-facebook-test-makes-link-sharing-a-paid-feature-for-creators\/\">A Facebook test makes link-sharing a paid feature for creators<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Creators and publishers have long worried about Meta&#8217;s ability to throttle links to outside content. Now, the company is testing out a new scheme that effectively puts link-sharing behind a paywall for creators on Facebook. Under the test, a Meta Verified subscription will determine how many links a creator can share another profile per month. According to a screenshot shared by social meda consultant Matt Navarra, creators in the test recently received a notification from Meta informing them that &#8220;certain Facebook profiles without Meta Verified, including yours, will be limited to sharing links in 2 organic posts per month.&#8221;\u00a0\u00a0 Meta is making link sharing pay to play with a new test. A spokesperson for Meta confirmed the test to Engadget. The test is currently affecting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-share"],"_links":{"self":[{"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/posts\/851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":0,"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/posts\/851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/media\/852"}],"wp:attachment":[{"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/categories?post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obagg.com\/index.php\/wp-json\/wp\/v2\/tags?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}